"Brand Communication and Global Social Media Management" interview by Martin Loss by Eleftherios Hatziioannou published on 2012-08-15T10:05:08Z I have been interviewed by Martin Loss - a master student in International Business Adminstration at the University of Hamburg - a few days ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about "the role of cultural differences in brand communities and social media marketing". Although his work is focussed on Mercedes-Benz specifically - he came up with some really interesting questions which I find useful for non-automotive people and brands as well. Genre Business Education